17 Effective Srch Engine Optimization Techniques | New
Proper ways to perform SEO has become a popular topic of conversation. The difference between having a successful website and a flop usually depends on how you incorporated your SEO.
Lrning proper SEO techniques can seem like a daunting task, especially to those who are not familiar with the concept. The biggest problem is SEO changes as the srch engines change their aorithms, so it is something that you have to stay on top of.The following list offers 10 simple SEO techniques you should keep in mind when developing and marketing your website.#1. Make sure your website is initially designed with your SEO needs in mind. Srch engines look for text, not flashy graphics and cool layouts. The trendiest web designs will mn nothing if no one is able to find your site.#2. Every page of your website should have a title tag with text describing either your site or what is on the page. Be sure the text includes SEO-type words instd of the name of your website. Unless you’re incredibly popular, no one is going to be looking for you by srching for your name. They’ll most likely srch for a product or service and the words you use will ld them to your site.#3. Consider canonicalization, or whether or not your website address includes or excludes the www prefix. If you choose to use the www version of your website, make sure the non-www version directs users back to the one you use. Make sure you use your preferred version (http://www.mydomain.com or http://mydomain.com) every time you place a link to your site on the web. Don’t use both!#4. When designing your website, be sure to avoid too many drop-down menus, confusing maps, and excessive s. If you must use any of these methods, be sure to include plenty of text links for the srch engine spiders to find and identify. Without links, the srch engines will not pick up your site information.#5. It does not matter what type of website extension you use (ie. .html, .htm. .asp, .p). Srch engines do not look at the web extension and it will not have any impact at all on srch results or ranking.#6. Every page on your website should include a link to your home page and your sitemap. Make sure every link is the same. Home page links should go directly to your domain (http://www.mydomain.com). Make sure your internal links do not include the additional /index.html or .p text as it is not needed (ie. http://www.mydomain.com/index.html).#7. You’ll hr the same phrase over and over again: “Content is king”. It is imperative that your website have fresh, unique, and quality content that is updated on a regular basis. Be sure to include your favorite word phrase within the body of the content!#8. People are more likely to input a phrase instd of a single word when conducting internet srches. If your business has a physical loion, incorporate the name of your city into the text as well. For example, you might use “our Philadelphia loion” instd of “our loion”. Including your city name will improve the chances of your site being seen in loion srches.#9. If the information on your company website doesn’t change regularly, or remains static, you might want to consider starting a blog. Srch engine spiders are always looking for fresh content. Use your blog as an advertising tool and link back to your website within ch and every post.#10. Write naturally. The worst thing you can do is try to cram a zillion words into your article or blog entry, making it messy and difficult to rd. Srch engines are able to determine whether or not your text is logical and they will ignore content with ridiculously high word density.#11. Building links to your website is essential to its success. As a matter of fact, links are like the queen to complement your king’s fresh content. Choose a word phrase and network with other websites, asking them to place links on their pages. Don’t hurt your ranking by having non-related websites place haphazard links. While it may seem grt to gather 100s of backlinks, you’re better off limiting your links to related websites. Ten relevant links stand a better chance than 100 irrelevant links.#12. Links within your website should be built with word phrases as well. Try to avoid using eric anchor text such as, “click here”. Also, do not use the same anchor text over and over when building any links, you will get penalized by the srch engines.#13. Don’t place a list of links on your website. Always place a link within at lst two to three lines of related content. The better your description, the more likely it is someone will click on the link.#14. Don’t limit your word or phrase to text links. You should also incorporate your words into your alt tag and domain name, whether it is part of the name itself or contained within the description.#15. Try to avoid using frames, Ajax, and Flash as much as possible. None of these functions are word or srch engine friendly and will hurt your SEO results.#16. Before your website can be found by the srch engine spiders, it must be indexed. Srch engines such as Google have regular submission forms, but it can take days or weeks for your form to be processed. Having a highly ranked website place a link to your site is a sure-fire way to have your site indexed quickly.#17. No matter what you hr, don’t be overly concerned with the Google PageRank of your website. A website that is properly developed and contains good content can outrank a website with higher PageRank.
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