On Site SEO Techniques | New
Having looked at Off site Srch Engine Optimization Techniques I’ll now turn my attention to examining some of the factors you might like to keep in mind as you build your blog – (or Onsite techniques – things you do on your blog that help build a higher ranking). As with all SEO techniques there are many of these and a lot of speculation around all of them so let me touch on as many as I can:
1. word Rich Content – identify a few words for your article that you’re hoping will get indexed highly by Google. Don’t pick too many but consider the questions
How do I want people to find this post in Srch Engines?What will they type into Google if they want information on the topic you’re writing?How would I find information on this topic in the Srch Engines?What results come up when I do plug these words into Google?What other words are other sites using?The answer to these questions will give you a hint as to what words you’ll want to see repted throughout your article a of times.
These words will need to be the most common words used in your article. Use them in some or all of the following ways:
words in post and page titles words in URL of page words in outbound links words in bold tags (try do it at lst once)words in hding tags (there is debate over exactly how to use them but it’s erally accepted that h1 tags are important and that h2, h3, h4 etc tags also have an impact. Having said that I’ve seen some pages rank very well in srch engines without using hding tags. words in alt tagswords in the eral throughout the text of your post – but especially rly on in the first few sentenceswords in meta tags
2. Themed sites - One of the growing theories of SEO is that you are more likely to rank well if you have a substantial amount of pages on a similar theme.
3. Site Design – Srch Engines like well laid out, well d and sily to navigate sites. Make sure your pages validate (I need to work more on this) and that they are viewable on all major browsers. Srch Engines don’t tend to like too much Flash, Frames or JavaScript in your site – keep it simple and cln and their robots will index your site a lot faster and more accurately.
4. Interlink your Site – The way Srch Engines index your blog is to send little robot crawlers to your site to track what you’ve written and follow the links. Make it sier for them to get around your blog by using internal linking wisely.
5. Update regularly – The more you update your blog the more often Srch Engines will send their crawlers to your site to index it.
6. Outbound Links – There is debate over how SEs trt outbound links from your blog. I’m in the camp who believe that relevant outbound links enhance your site’s ranking in srch engines.
7. Choose your domain name wisely – there are numerous factors to keep in mind when selecting a domain name. For one you might like to include your word in it if possible. Secondly you should do a little resrch to see if someone else has previously used the domain.
8. Register your Domain for a Lengthy Period – a recent patent by Google indies that it now looks at the length of your domain’s in ranking it.
9. One topic per post – the more tightly focused the theme of a page the better when Srch Engines come to rank it. Sometimes you might find yourself writing long posts that end up covering a of different topics. They might relate loosely but if srch engine ranking is what you’re after it could be better to brk up your post into smaller more focused pieces.
10. Write optimal length posts – there is some thought going around the Srch Engine Optimization community that pages that are too short can get passed over for high rankings. I try to keep posts at lst 250 words. Of course there are some posts on my blogs that are shorter, but if I’m writing a post that I want to rank well I try to give it some mtiness in terms of length.
11. Avoid Duplie content – Google warns publishers in its guidelines about having the same content on multiple pages. This goes for both multiple pages that you own but also pages that others own. This is because a tactic of spammers is often to reproduce content on many pages and/or to steel content from other sites.
12. Ping – services like Pingomatic (there are numerous others too) will ping a variety of websites for you to notify them that you’ve updated. In doing so you’ll also be letting srch engines know that you’ve updated which will trigger their robots to come visit your blog.
13. Submit your RSS to MyYahoo – submitting your RSS feed to MyYahoo seems to help with getting indexed on Yahoo.
14. Quantities of Content – I always get into trouble when I write about having lots of content – but I think its true that bigger sites tend to rank better than smaller sites – whilst it is possible to rank highly with a small site – it’s probably not the norm.. Srch Engines will see your site as more comprehensive the more content you have.
15. Submit to Srch Engines – You can do all the best onsite SEO strategies in the world and still get no where because the Srch Engines have not found you to start with. ch srch engine has a way of letting it know about your site – submit your URL to be included in the index.
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